Prasad explains how this collaboration can help in the fight: “With Viber’s support and wide-reaching audience, we will be able to help many more tobacco users quit for good and lead a longer, healthier life.” WHO and Viber for a better future Second-hand smoking is just as dangerous and deadly to those around you, especially loved ones.Įven with all of the information in the world, the fact remains that quitting is incredibly difficult for most. It’s important to remember that smoking doesn’t only put the smokers themselves at risk. “Tobacco causes 8 million preventable deaths every year from cancers, heart disease, diabetes, and respiratory disease, not to mention that smokers are at a 40-50% higher risk of developing severe illnesses and death from COVID-19.” Vinayak Prasad, Head of the No Tobacco Unit, WHO, explains why it is so important to quit smoking: The WHO Quit Challenge chatbot isn’t only for smokers non-smokers can also join, learn, and educate people around them about the risks of smoking and the benefits of quitting.ĭr. It also helps smokers commit to quitting with a “quit kit,” including a timeline, motivating messages, tips, and resources to help along the quitting journey. The chatbot educates subscribers on the triggers that start the habit and the risks that come with smoking – with a particular focus on the dangers that COVID-19 poses to regular smokers. The chatbot is available both in English and Russian. For this, they’ve launched the WHO Quit Challenge chatbot on Viber. WHO’s initiative, called “Commit to Quit,” aims to reach 100 million people to help them quit smoking. Knowing that the World Health Organization is helping fight this terrible habit through Viber feels like a full-circle moment for me as I can now be part of the solution for millions of people.” WHO’s collaboration with Viber
“I smoked for 15 years of my life, and quitting was quite a challenge. This cause is important on a global level, but also on a personal one to Viber’s CEO, Djamel Agaoua, who was himself a smoker for many years: This year, we are excited to team up with one of our longest-standing partners, the World Health Organization (WHO), in the fight against smoking and tobacco addiction.
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